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GenencoTradeCo. is run by Alejandra & Efraim, we are a husband and wife team; we run our business from our home/office/studio in sunny Costa Blanca located in southeast Spain in the Mediterranean coast between the cities of Valencia and Alicante in a small picturesque town.
Every single piece we source and sell has been carefully curated for its unique charm, character, and beauty. We bring you a collection of vintage, old, antique furnishing, home & office decor, accessories and "öddities" that definitely tell a story; we love that each piece shows signs of "wear & tear" -perfect in their IMPERFECTIONS- which adds even more so to the uniqueness of the piece and the singularity of each item we sell.
We have a passion for architectural salvage, for vintage, repurposed finds, it is a way for us to give back to mother earth (part of our core value), reclaiming, repurposing, salvaging, there is so much craftsmanship in old decor and salvaged pieces that we believe we ought to give it a new life, we've felt in love with the WABI SABI philosophy; each piece tells a story of its previous life, often marked by scratches and imperfections, color variations, stains, repair patches and natural character and patina that adds to its natural, organic, one-of-a-kind beauty.
Our business was born out of "necessity" once we were left with no income and four children to take care of, we have thought for years of starting our own business together but the daily routine of a 9-5 job, other business ventures, and the "safe income" coming in, never let us take that leap of faith but by the Grace of God, He "guided" us to start our business from scratch at the worst possible time and situation for our family, or so we thought, but we believe HIS ways are higher than ours so we trusted him and here we are, now in the well cultured ever-evolving Valencian Community, We feel Blessed each and every day to have the opportunity to reach and impact many people worldwide through our business and lives.
Please enjoy our collection of modern, vintage, antique, industrial chic, contemporary, distress, reclaimed, repurposed pieces, we update our inventory often, so please check our store frequently, you may find that one piece (or two) you are looking for.
With a collective century old experience our network is vast! From carefully selected salvage companies, architects and builders to artists, brokers and old world suppliers.
We work with a network of seasoned, reliable collaborators, designers, salvage companies, suppliers that sure provide us with unique pieces, difficult to find, impossible to replicate otherwise.
I have been in construction and building all my life, as an equipment supplier, remodeler, doing restoration work (hands-on), sourcing and curating all sorts of salvaged materials and vintage, antique decor, combined with my wife's interior design studies and on the field experience, we've got every step of the process covered!